Connected Packaging to increase consumer-brand engagement

Packaging isn't just about protecting and identifying a product—it also plays a key role in building customer loyalty and driving sales. By integrating modern technology, packaging can now enhance the consumer experience in ways never before possible. Discover what the connected packaging trend is all about in this blog post!

What Is Connected Packaging?

Connected packaging is a type of smart packaging that connects physical items with digital services. This connection happens through QR codes or NFC tags that users can easily scan or activate using their smartphones and other mobile devices. When scanned, these codes create a direct communication channel between the brand and the consumer.

Opportunities and Applications

Packaging serves as a critical point of interaction between brands and consumers. A well-designed package can encourage purchases, but there’s often limited space available. Connected packaging takes advantage of this moment by extending the brand experience beyond the physical object. Through engaging content and interactive features like personalized information, storytelling, loyalty programs, exclusive content or rewards, cross-selling campaigns, gamification, and augmented reality, connected packaging adds significant value. Scanning a QR code or tapping an NFC tag with a smartphone opens up a direct path to a digital platform tailored to the user. One major advantage of this approach is that the virtual content can be updated dynamically without altering the physical packaging. Brands also gain deeper insights into how and when their products are being used, allowing for better targeting of marketing efforts.

How to Make Your Packaging Connect with Consumers

Integrating NFC technology requires special tags with embedded data chips, which can be purchased from suppliers and encoded as needed. These tags should then be incorporated into your product or packaging, either through labels or other means. Labels can be applied automatically using specialized labeling systems if variable data needs to be added during the process. QR codes, however, are simpler and more cost-effective to include in packaging designs. They don’t interfere with recyclability either. You can generate QR codes in-house using free online tools and simply incorporate them into your packaging design as image files. There are multiple ways to make QR codes accessible on packaging:

Label Application

Labels can be applied automatically using dispensers, ensuring consistent placement. For variable data, consider print-apply systems. Manual labeling can be handled with a basic label printer. High-quality labels ensure optimal readability, essential for scannable codes.

Inkjet Printing

Industrial inkjet printers allow for direct, contactless printing onto packaging. Mounted along the packaging line, they apply variable print data as the conveyor moves. These systems are highly efficient and widely used for printing production data and barcodes.

We Are Your Partner in Labeling and Coding!

Weber Marking Systems is a leading provider of industrial labeling and coding solutions. Our offerings include advanced marking systems, consumables, and software. At our own label printing facility in Germany, we produce high-quality color labels customized exactly to your specifications.

Contact UsWant to learn more? Reach out to our expert team!

Sandal Safety Shoes

Sandal Safety Shoes,Yellow Mesh Safety Shoes,Breathe Freely Safety Shoes,Black Suede Microfiber Safety Shoes

Brightway Shoes Co., Ltd. , https://www.brightwaysafety.com