It is imperative that the medical device market is attractive and localized.

The medical device industry is a multi-disciplinary, knowledge-intensive, capital-intensive high-tech industry with high barriers to entry. At present, the overall medical equipment level of Chinese medical institutions is still very low. About 15% of the medical equipment and equipment of the national primary health care institutions are products around the 1970s, and 60% were before the mid-1980s. Products, their process of upgrading is another process of demand release. With the implementation of “new medical reform”, it will ensure the rapid growth of China's medical device market in the next 10 years or even longer.

120 billion, another tempting cake

With the deepening of reform and opening up, the continuous increase of state support and the acceleration of the process of global integration, China's medical device industry has achieved rapid development. At present, although there is a gap between China's medical device industry and developed countries, the speed of China's medical device development has made the world look at it.

China's newly developed medical device products are also at the cutting edge of the international medical device industry. In the next few years, China will surpass Japan to become the world's second largest medical device market.

In the past 10 years, the average annual growth rate of China's medical equipment exports to ASEAN has reached 28.1%, which is higher than the average annual growth rate of China's medical equipment exports (25.11%) by 3 percentage points. The average annual increase in imports was 13.1%.

Statistics show that in 2009, China's total imports of medical equipment was 6.105 billion US dollars, an increase of 17.03%. In the import target market, the United States, Germany, Japan, Switzerland and the Netherlands ranked in the top five, with a market share of 71.47%. China's medical device exports totaled US$12.24 billion and imports totaled US$6.1 billion.

According to iSuppli, sales of medical electronic equipment in China will increase by 18.2% in 2009 to US$3.9 billion. This strong momentum will continue in the next few years, with a compound annual growth rate of 21% and an increase to US$8.6 billion in 2013.

Zhang Wenming, CEO of Philips Greater China Healthcare, said, "The annual growth rate of the high-end medical device market is about 10%, while the growth rate of low-end medical devices is 30%."

Li Shuzhen, general manager of CCID Consulting's Semiconductor Research Center, pointed out that under the new medical reform, the demand for medical electronic equipment in rural and second- and third-tier cities and communities will be released quickly, and the different characteristics of the home and medical market will also make China's portable medical electronics. The market is “fast, stable” and it is expected that China's portable medical electronics market will continue to grow at a rate of around 30% in the next three years.

Experts predict that the medical device industry will have a market capacity of 120 billion yuan in China by 2010. However, more than 90% of domestically produced medical devices are low-end and medium-range conventional products, accelerating the development of the medical device industry and becoming China's economic development. An important strategic deployment.

850 billion, foreign giants 觊觎 "new medical reform" feast

China's new medical reform plan proposes that governments at all levels are expected to invest 850 billion yuan in medical reforms within three years, while ensuring that most of the inputs are used at the grassroots level. Among them, the primary medical and medical information market has become a “big cake” that is widely believed to benefit from the new medical reform.

According to the analysis of IDC, the investment scale of China's medical IT market will reach more than 12 billion yuan by 2010, and Rao Keqin, director of the Statistical Information Center of the Ministry of Health, also said that the proportion of information investment in the investment of 850 billion yuan in new medical reforms " Certainly more than 10 billion yuan."

However, the huge opportunities for new healthcare reforms are not at your fingertips for multinational companies. The Ministry of Health plans to use centralized bidding and procurement methods to allocate relevant medical equipment and equipment to county hospitals and central township hospitals across the country. “Economy, application” is the core requirement for equipment configuration at the national level. However, in spite of this, the sharp international medical giants have already begun to drill in the grassroots, and also compensate for their price disadvantages through telemedicine and financial services.

In 2009, Siemens China's internal code-named "SMART" strategic plan has entered the third promotion year. Products that are easy to use, easy to maintain, affordable, reliable, and time-to-market have begun to explore in the grassroots market segments. Signed an “Intention Agreement on Establishing a Strategic Partnership” with Shenyang Weikang Pharmaceutical Group. Siemens will provide a full set of medical diagnostic solutions with a total value of approximately RMB 70 million to Weikang Hospital in the form of comprehensive equipment leasing.

Another medical giant, General Electric, is directly positioned in the rural market – GE Group Clinical Systems has promised to launch a new rural basic medical product and achieve the goal of launching a new product every six months.

Localization, the responsibility of China's medical device enterprises

In recent years, related products of multinational companies such as GE and Siemens have rushed to China, and they have basically formed a monopoly on this market. It is imperative that China accelerate the localization of high-end digital medical equipment. The influx of high-end digital medical equipment in foreign countries has not only caused a huge impact on the digital medical equipment industry in the initial stage, which has led to a large loss of commercial profits and foreign exchange in China, and has played a role in fueling the rapid growth of medical expenses, directly affecting the people. The vital interests of the masses.

During the two sessions, Li Jian, deputy of the National People's Congress and secretary of the Party Committee of Wuhan University, suggested that the state should pay attention to the localization of high-end digital medical equipment. He believes that the development of China's digital medical equipment industry faces important opportunities.

From the domestic point of view, first of all, China has the world's largest digital medical equipment industry market. As China has a population of 1.3 billion, with the advancement of a comprehensive well-off society, people's awareness of health care continues to increase, and the digital medical equipment industry will become a big industry. Secondly, the digital medical equipment industry has a long industrial chain and a large industrial relevance. If it is developed, it can effectively drive a large number of related industries such as electronic information, bioengineering, new materials and precision manufacturing in China. Third, after years of hard work, we have now broken through a number of key core technologies for digital medical equipment, and initially achieved industrialization. Fourth, as public hospitals deepen the reform of the medical system and the separation of medicines, the proportion of medical services will further increase, and the demand for digital medical equipment, especially high-end digital medical equipment, will be more vigorous.

Therefore, the state should increase investment in independent innovation and research and development of key technologies for digital medical equipment, accelerate the establishment of China's digital medical equipment technical standards system, and strengthen the training of digital medical equipment industry talents.

The author believes that the implementation of the "new medical reform" provides a good environment for the innovation and development of local enterprises. In light of the current actual situation and the development trend of the future medical industry , China's medical equipment industry should accelerate the upgrading of medical device products, give priority to the development of high-quality medium and low-grade products suitable for local hospitals, and actively develop physical therapy equipment and home health care equipment. Through local innovation, we hope to grow our medical equipment industry in the next few years.

With the rapid improvement of R&D strength of domestic enterprises and the shift of market focus from high technology to popularization, the competitiveness of domestic products is gradually increasing, providing a rare opportunity for domestic manufacturers to expand their markets. It can be foreseen that the development of China's medical device industry will be limitless in the future.

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