The Spring Festival Liquor Market "Jing Liquor" is particularly fragrant

The annual Spring Festival is the best time for liquor sales, and this year is no exception. Recently, reporters learned from a number of liquor sales companies in Guangzhou that the rigid growth of the liquor market in the Spring Festival this year is no longer a suspense. The increase in the number of flavored white liquor in sauces and white wines has become more apparent. This has made some liquor companies that originally made high-spirited companies more confused. Also launched their own Maotai products.

Good response to new listings At present, the retail price of Moutai has exceeded 2,000 yuan, and it has also led to the rapid expansion of Maotai liquor. In this context, many companies that previously produced Luzhou-flavor liquor have launched their own Maotai products. Recently, Yang Lin, deputy general manager of Yunfeng Wines, revealed to reporters: “The company has invested several hundred million yuan in Guizhou Xishui to build a new winery specializing in Maotai products. The area of ​​the factory is more than 500 mu, which exceeds Maotai's current plant area, our new products will be listed at the end of this year, the price is expected to be between 700 to 800 yuan. "Yunfeng wine's flagship product is always on the way to a small incense, why suddenly launch Soy sauce products? In response, Yang Lin said: “One of the factories of Xiaoxu Xian is also in Maotai Town. All the dealers have asked us why we do not produce Maotai-flavored wine. Later, the company decided to study and build a new factory next to the Xishui River. Maotai products are produced, and Xishui has always had a tradition of producing Maotai. Before the acquisition of Maotai, it was the production of Maotai.”

At present, the Xiaoxiexian Maoxiang products are already on the market. According to the manufacturers, “the sales in the early stage are still very good, and the company is satisfied.” In addition, the manufacturers also stated that because consumers have had a long-term understanding of Therefore, after the launch of new products, dealers and consumers are very easy to accept, and many consumers will also be a small gift of the scented mellow wine as a gift for the new year to relatives and friends.

There is a huge market space for Maotai wine. According to industry insiders, the decisive factor is the market's intangible baton. Maotai-flavored liquor is made from pure grains, which is better than other flavored liquors and has a longer preservation year. Under the influence of the market of survival of the fittest, the trend of Maotai spirits is promising, which not only reflects the era of the pursuit of green, organic and healthy consumption in the liquor market, but also the inevitable result of the liquor industry adjusting the product structure and enhancing the market competitiveness.

As more and more consumers like Maotai liquor, the market share of Maotai liquor is gradually expanding. In the Chinese liquor consumption market, the market share of Maotai-flavor liquor is currently less than 10%. According to industry analysis, the final result of a category of wine competition must be 3 to 5 brands for hegemony, but currently only Maotai and Langjiu are the two largest companies in the Maotai-flavor liquor market. Wuliangye has just started to make Maotai products in the past two years, so the future There is plenty of room for the rise of other brands. However, the market will become one of the most active and steadily growing brands in the Maotai market.