Dongting fish cake processing technology


Dongting fish cake (also known as the court fish cake) is a traditional dish of more than a thousand years of secrets from the village-born fishermen of the Dongting Lake area in Hunan. Although fish cakes are processed from fish as the main raw material, they do not have fishy flavor. Because of its unique flavor, taste fresh and crisp, soup, can be steamed, boiled, can be fried, can be savory, pleasant fragrance, so the Ming and Qing Dynasties has been secret as the imperial court but not pass. In recent years, with the improvement of people's living standards, they gradually embarked on the table of the people. In Jingzhou, Hubei, there is a saying that “no fish cakes will not be feasted”. At present, apart from the launch of several high-end hotels and guesthouses in Beijing and Guangzhou as special dishes, it is still a blank in many areas of the country. Therefore, the opening of the palace's fish cake workshop has broad market prospects.
market expectation:
Fish cakes are inexpensive, easy to eat, and are popular with consumers. They have a wide range of consumer groups and are extremely competitive in the market. It is a delicious food on the residents' table and a good raw material for the hot pot restaurant of the hotel restaurant. A few kilograms of pound cake made of fish cakes can be sold for 30 to 60 yuan. If only 5% of the population of 30,000 people in one place consumes 200 grams of solar eclipse, it can consume 600 pounds. With the rural market, the annual demand can reach more than 200,000 kilograms. If you can reach several hotels and restaurants, , hot pot restaurants, sales are considerable.
Benefit Analysis:
The cost of 3-5 yuan per catty, the price depending on the region and generally more than 6-10 yuan, the difference between wholesale and retail is 2-4 yuan, the actual wholesale profit is 1-2 yuan per catty, even if 1 yuan per catty, 200,000 It can also earn 200,000 yuan.
Production conditions:
1, hand-made: only knife, pots, chopping boards, steamer, stove (coal stove) and other tools, each person can produce 100 kg per day, the need for liquidity 600 yuan;
2, machinery production: 800 yuan fish cake machine, knives, pots, steamers, stoves, 2-4 workers, Nissan 1000 pounds, need liquidity 4,000 yuan.
Sales Tips:
1. In the early days of the venture, fish balls can be processed at the same time as fish cakes, and stalls can be sold in residential or vegetable markets. Taking into account people's spending habits, under normal circumstances, when buying food or buying daily necessities, they will take the road to buy;
2. Hang a publicity card or banner at the sales point, write “The court fish cake, delicious taste, free tasting”, and introduce the history and characteristics of the court fish cake (pill), let people taste for free, according to experience, where to taste People will buy it, and those who have bought it for the first time will buy it for the second time.
3. At the same time as retailing, it is also possible to develop markets for restaurants, hotels, hotels, and supermarkets. If we can establish a supply relationship with such customers, then there will be relatively stable sales. After operating for a period of time, gradually grasp the daily sales, as far as possible to achieve the goal of selling in order to reduce the storage time of products to ensure the freshness of kamaboko (pill);
4, after a period of operation, can be customized with some printed product name, characteristics, food methods, contact address and telephone plastic bags, this is not only convenient for customers to buy, but also enhance the image of the operator;
5. After reaching a certain scale, it is necessary to gradually introduce packaging equipment, carry out packaging design, enter the mall supermarket counters, and transition from workshop-style production to enterprise-oriented operations.

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