Drink "slimming" gradually became a new outfit disguised price increase
As the weather slowly warms up, sales of beer, beverages, and other drinks are also getting better. However, attentive consumers discovered that many of the products listed in the market have recently been put on new clothes. Although prices have not changed, but many drinks are more slender, some straight-type beer bottles also showed waist". What are the reasons for the "slimming" of drinks? Recently, the reporter conducted a number of visits.
Isn't the drink “becoming a 600 ml weight?†wasn’t it 500 ml now? “Ms. Huang likes to drink a lemon type of carbonated drink. She recently felt that the “head†of the drink seems to be getting smaller. However, after careful inspection, it was discovered that although the packaging and prices have not changed, the capacity is much less than it was a while ago.
The changes found by Ms. Huang are not examples. Since April, after experiencing an off-season sales season in winter, major beverage brands have launched new products and seized business opportunities during the peak season. Reporters found that in the past few days, many plastic bottled beverages are significantly thinner than before, and many drinks are The new packaging also added concave lines and gently pinched the bottle.
In a large supermarket on Chaoyang Road in Nanning, the people who came to buy beverages were in an endless stream. The reporter saw on the shelves that the original capacity was between 550 milliliters and 600 milliliters of plastic bottled beverages, many of which were changed to 430 milliliters, 450 milliliters, and 480 tons. The milliliters ranged; most of the 355 ml canned drinks were changed to 330 ml. Among them, the most likely to change the number of domestic brands of a juice drink, downgraded from 600 ml to 490 ml, although the price of the goods has also been reduced, but calculated at the price per milliliter, the price is still more expensive than in the past.
“The previous 20 or so beverage bottles had 0.5 kilograms, and now it has to be twenty-five or sixty.†In the Taoyuan Road area waste collection point, the reporter also received a more “slim†sensory evidence. Mr. Liu from the acquisition point told reporters that he used to receive bottle collections. During this time, he discovered that many beverages were changed to new ones. Not only were they small, but they were even thinner and they had to be replaced by kung.
The popular "slimming" in the market is not only beverages, but also the beer that has always given people the impression of "potbellies." In many supermarkets in Nanning City, the previous standard bottled beer with 640 ml was rare. The packaging of 550 ml to 600 ml has become the mainstream. Among them, some brands of bottled beer have also changed from traditional straight dresses to bottles. The “small waist†was exposed, leaving only 525 milliliters of capacity. However, the reporter learned from the supermarket sales staff that although the "beer belly" was gone, their worth did not change.
Manufacturers explained all kinds of “drinks are thin, capacity is reduced, but the price has not changed, this is a disguised price increase.†In the interview, many people who found this situation were sighing to reporters. With questions from the public, reporters responded to manufacturers in various ways. Some manufacturers admit that the "slimming" of drinks is a "softer price strategy", but some manufacturers' explanations are puzzling.
Ms. Chen, a salesperson from a well-known domestic juice production company in Nanning, told reporters that the original 600 ml juice drink was reduced to 490 ml, which is based on a rigorous scientific investigation by the company. Many adults drink 600 ml of beverages at a time. About 490 ml is more appropriate. After reducing the capacity, more consumers will not have the problem of one-time drinking of beverages and inconvenience to carry around. The company thinks this is a “humanized designâ€. However, Ms. Chen said that the company did not have an explanation in this respect as to why the price did not adjust after the reduction in capacity.
On the phone, a customer service representative of a Beijing-based foreign beverage brand said that his company has indeed lowered the capacity of its various tea-containing beverages in recent times, but this is not a disguised price increase. The “slimming†of beverages is mainly used by the company. In addition to the stylish design of the products that have been listed on the market at the same time abroad, the inner-groove bottle has a more dynamic and fashionable taste and is more comfortable to use. He said: "Our company is a big brand with strength. The adjustment of product specifications is more for the enhancement of brand image, and it does not mean to cheat consumers secretly."
“It's not that we're going to lose weight for beer. It's the beer bottle factory's production standard that has changed. Now there are very few manufacturers that produce 640 milliliters of standard bottles.†Regarding doubts about manufacturers' prices in disguised form, the relevant person in charge of a brewery in the region explained this way. The person in charge said that the society is developing, and that beer must follow the trend and synchronize with the mainstream products of the society. We can't get old 640-ml old specifications. "Can beer bottle specifications only be determined by the beer bottle factory?" For the reporter's question, the responsible person never answered.
There are reasons behind the “slimming†interview. Although some manufacturers have different explanations for the “downsizing†of drinks, the reporter learned from many parties that the real reason behind the “slimming down†of various brands of drinks is that raw material prices have risen since last year. The price increases brought by the impulse, as well as pressure from the country's macro-control.
“The main raw materials are malt and rice are rising.†A domestic large-scale beer company recently said in an interview with the media that “from the second half of last year to the present, barley prices have risen by more than 20% from 2,200 yuan/ton, and the cost of tons of wine has increased. At 94 yuan, the net cost of ton of wine is now 1,700 to 1,800 yuan, which excludes management costs, operating expenses, and labor costs. This year's labor costs have risen by about 30%."
According to the China Beverage Industry Association, it submitted a report to the Development and Reform Commission and the Ministry of Industry and Information Technology at the end of last year, entitled “Investigation on the Impact of Rising Prices of Production Materials on the Cost of Beverages,†and stated that “60% of products in beverage products are mainly agricultural products. Raw materials, in this round of fruit, dairy products, sugar, food and other agricultural and sideline products in the wave of price increases, the beverage industry has been greatly affected."
Under the pressure of rising costs, since the beginning of the year, there have been many media reports that beverage companies are about to raise prices on a large scale, but under the background of national macro-control, the price inflation of enterprises has also attracted the National Development and Reform Commission. And the strong involvement of price authorities everywhere. It is understood that since March, the National Development and Reform Commission interviewed a number of daily chemical giants, and once again interviewed beer and other industry companies in a wider range, demanding a suspension of price increases. The beverage giants with high market share in many domestic markets are All arrived at the scene.
With the intervention of government authorities, the suspension of price increases for some large beverage companies is a foregone conclusion. However, in the face of rising raw material costs, the “slimming†of beverages has slowly become popular in the industry. "Slimming drinks is not an individual behavior. Once the beverage industry has one or two logo companies to take similar actions, it may bring about follow-up effects." One industry commented.
Disguised rising prices lead the public to think that in the eyes of people in the industry, drinks do not directly increase prices but adopt a “slimming†approach. In addition to being able to avoid the pressure from government regulation, the pricing law of the beverage industry itself has also played a role. Great role. Mr. Zhang, a beverage wholesaler in Nanning Food Wholesale Market, stated that from his many years of experience, compared with direct price increase, reducing the content of drinks has a much smaller impact on consumers. Consumers are often more sensitive to changes in prices, but the changes in physical weight are more ambiguous. Some consumers are not even concerned about how much content is in the drinks, but look for brands and prices.
This round of drinks "slimming" trend actually equal to how much the price rose? The reporter selected three types of green tea, cola, and beer to calculate a bill: A brand of green tea drinks was previously 550 milliliters, now 480 milliliters, and the price was unchanged at 2.5 yuan/bottle. The actual bottle price was 0.32 yuan, an increase of 12.7%; a brand of Coke was reduced from 355 ml to 330 ml, the price was 2.0 yuan/bottle, the actual bottle price increase was 0.14 yuan, an increase of 7%; a brand of beer was reduced from 640 ml to 590 ml, the price is 3.5 yuan/ Bottle, the actual bottle price 0.27 yuan, or 7.8%.
Consumers have their own opinions on the “slimming†phenomenon of drinks. The citizen Mr. Deng said: “The prices of various raw materials have risen, and manufacturers have to raise the price of drinks properly. Consumers should understand this, but the information on price increases should be more transparent so that consumers can make choices.†said Ms. Huang, the public, said: The price has been regulated, and secret prices have risen. This will not benefit the country’s macroeconomic control and price levels at a reasonable level. She hopes that such disguised price increases can attract the attention of relevant departments.
In the "slimming" tide of drinks, the reporter found that there were two situations: one was to completely change the new packaging, and then to reduce the capacity of the drinks; the other was to rewrite the size of the corresponding capacity, and there was no change in the outer packaging. In this regard, Mr. Liu, who has long been engaged in consumer rights protection work, believes that consumers have the right to know about the purchased goods. If the product is changed to a new package, it is difficult to define whether the capacity reduction involves infringing on the consumer’s right to know. However, for beverages with no changes in the packaging, consumers often think that there is no difference between what they bought and what they actually bought. Changes have clearly infringed the consumer’s right to know.
Isn't the drink “becoming a 600 ml weight?†wasn’t it 500 ml now? “Ms. Huang likes to drink a lemon type of carbonated drink. She recently felt that the “head†of the drink seems to be getting smaller. However, after careful inspection, it was discovered that although the packaging and prices have not changed, the capacity is much less than it was a while ago.
The changes found by Ms. Huang are not examples. Since April, after experiencing an off-season sales season in winter, major beverage brands have launched new products and seized business opportunities during the peak season. Reporters found that in the past few days, many plastic bottled beverages are significantly thinner than before, and many drinks are The new packaging also added concave lines and gently pinched the bottle.
In a large supermarket on Chaoyang Road in Nanning, the people who came to buy beverages were in an endless stream. The reporter saw on the shelves that the original capacity was between 550 milliliters and 600 milliliters of plastic bottled beverages, many of which were changed to 430 milliliters, 450 milliliters, and 480 tons. The milliliters ranged; most of the 355 ml canned drinks were changed to 330 ml. Among them, the most likely to change the number of domestic brands of a juice drink, downgraded from 600 ml to 490 ml, although the price of the goods has also been reduced, but calculated at the price per milliliter, the price is still more expensive than in the past.
“The previous 20 or so beverage bottles had 0.5 kilograms, and now it has to be twenty-five or sixty.†In the Taoyuan Road area waste collection point, the reporter also received a more “slim†sensory evidence. Mr. Liu from the acquisition point told reporters that he used to receive bottle collections. During this time, he discovered that many beverages were changed to new ones. Not only were they small, but they were even thinner and they had to be replaced by kung.
The popular "slimming" in the market is not only beverages, but also the beer that has always given people the impression of "potbellies." In many supermarkets in Nanning City, the previous standard bottled beer with 640 ml was rare. The packaging of 550 ml to 600 ml has become the mainstream. Among them, some brands of bottled beer have also changed from traditional straight dresses to bottles. The “small waist†was exposed, leaving only 525 milliliters of capacity. However, the reporter learned from the supermarket sales staff that although the "beer belly" was gone, their worth did not change.
Manufacturers explained all kinds of “drinks are thin, capacity is reduced, but the price has not changed, this is a disguised price increase.†In the interview, many people who found this situation were sighing to reporters. With questions from the public, reporters responded to manufacturers in various ways. Some manufacturers admit that the "slimming" of drinks is a "softer price strategy", but some manufacturers' explanations are puzzling.
Ms. Chen, a salesperson from a well-known domestic juice production company in Nanning, told reporters that the original 600 ml juice drink was reduced to 490 ml, which is based on a rigorous scientific investigation by the company. Many adults drink 600 ml of beverages at a time. About 490 ml is more appropriate. After reducing the capacity, more consumers will not have the problem of one-time drinking of beverages and inconvenience to carry around. The company thinks this is a “humanized designâ€. However, Ms. Chen said that the company did not have an explanation in this respect as to why the price did not adjust after the reduction in capacity.
On the phone, a customer service representative of a Beijing-based foreign beverage brand said that his company has indeed lowered the capacity of its various tea-containing beverages in recent times, but this is not a disguised price increase. The “slimming†of beverages is mainly used by the company. In addition to the stylish design of the products that have been listed on the market at the same time abroad, the inner-groove bottle has a more dynamic and fashionable taste and is more comfortable to use. He said: "Our company is a big brand with strength. The adjustment of product specifications is more for the enhancement of brand image, and it does not mean to cheat consumers secretly."
“It's not that we're going to lose weight for beer. It's the beer bottle factory's production standard that has changed. Now there are very few manufacturers that produce 640 milliliters of standard bottles.†Regarding doubts about manufacturers' prices in disguised form, the relevant person in charge of a brewery in the region explained this way. The person in charge said that the society is developing, and that beer must follow the trend and synchronize with the mainstream products of the society. We can't get old 640-ml old specifications. "Can beer bottle specifications only be determined by the beer bottle factory?" For the reporter's question, the responsible person never answered.
There are reasons behind the “slimming†interview. Although some manufacturers have different explanations for the “downsizing†of drinks, the reporter learned from many parties that the real reason behind the “slimming down†of various brands of drinks is that raw material prices have risen since last year. The price increases brought by the impulse, as well as pressure from the country's macro-control.
“The main raw materials are malt and rice are rising.†A domestic large-scale beer company recently said in an interview with the media that “from the second half of last year to the present, barley prices have risen by more than 20% from 2,200 yuan/ton, and the cost of tons of wine has increased. At 94 yuan, the net cost of ton of wine is now 1,700 to 1,800 yuan, which excludes management costs, operating expenses, and labor costs. This year's labor costs have risen by about 30%."
According to the China Beverage Industry Association, it submitted a report to the Development and Reform Commission and the Ministry of Industry and Information Technology at the end of last year, entitled “Investigation on the Impact of Rising Prices of Production Materials on the Cost of Beverages,†and stated that “60% of products in beverage products are mainly agricultural products. Raw materials, in this round of fruit, dairy products, sugar, food and other agricultural and sideline products in the wave of price increases, the beverage industry has been greatly affected."
Under the pressure of rising costs, since the beginning of the year, there have been many media reports that beverage companies are about to raise prices on a large scale, but under the background of national macro-control, the price inflation of enterprises has also attracted the National Development and Reform Commission. And the strong involvement of price authorities everywhere. It is understood that since March, the National Development and Reform Commission interviewed a number of daily chemical giants, and once again interviewed beer and other industry companies in a wider range, demanding a suspension of price increases. The beverage giants with high market share in many domestic markets are All arrived at the scene.
With the intervention of government authorities, the suspension of price increases for some large beverage companies is a foregone conclusion. However, in the face of rising raw material costs, the “slimming†of beverages has slowly become popular in the industry. "Slimming drinks is not an individual behavior. Once the beverage industry has one or two logo companies to take similar actions, it may bring about follow-up effects." One industry commented.
Disguised rising prices lead the public to think that in the eyes of people in the industry, drinks do not directly increase prices but adopt a “slimming†approach. In addition to being able to avoid the pressure from government regulation, the pricing law of the beverage industry itself has also played a role. Great role. Mr. Zhang, a beverage wholesaler in Nanning Food Wholesale Market, stated that from his many years of experience, compared with direct price increase, reducing the content of drinks has a much smaller impact on consumers. Consumers are often more sensitive to changes in prices, but the changes in physical weight are more ambiguous. Some consumers are not even concerned about how much content is in the drinks, but look for brands and prices.
This round of drinks "slimming" trend actually equal to how much the price rose? The reporter selected three types of green tea, cola, and beer to calculate a bill: A brand of green tea drinks was previously 550 milliliters, now 480 milliliters, and the price was unchanged at 2.5 yuan/bottle. The actual bottle price was 0.32 yuan, an increase of 12.7%; a brand of Coke was reduced from 355 ml to 330 ml, the price was 2.0 yuan/bottle, the actual bottle price increase was 0.14 yuan, an increase of 7%; a brand of beer was reduced from 640 ml to 590 ml, the price is 3.5 yuan/ Bottle, the actual bottle price 0.27 yuan, or 7.8%.
Consumers have their own opinions on the “slimming†phenomenon of drinks. The citizen Mr. Deng said: “The prices of various raw materials have risen, and manufacturers have to raise the price of drinks properly. Consumers should understand this, but the information on price increases should be more transparent so that consumers can make choices.†said Ms. Huang, the public, said: The price has been regulated, and secret prices have risen. This will not benefit the country’s macroeconomic control and price levels at a reasonable level. She hopes that such disguised price increases can attract the attention of relevant departments.
In the "slimming" tide of drinks, the reporter found that there were two situations: one was to completely change the new packaging, and then to reduce the capacity of the drinks; the other was to rewrite the size of the corresponding capacity, and there was no change in the outer packaging. In this regard, Mr. Liu, who has long been engaged in consumer rights protection work, believes that consumers have the right to know about the purchased goods. If the product is changed to a new package, it is difficult to define whether the capacity reduction involves infringing on the consumer’s right to know. However, for beverages with no changes in the packaging, consumers often think that there is no difference between what they bought and what they actually bought. Changes have clearly infringed the consumer’s right to know.
Yuyao Leifsben Health Technology Co., Ltd. , https://www.yuyaolifespan.com