Amazon wants to enter the online pharmacy: medical e-commerce is a big cake

Amazon has begun recruiting online pharmacies and plans to establish amazondrugs within two years. Com business.

Amazon CEO Jeff Bezos spent $44 million in 1999 to buy online drug provider drugstore. Com 40% shares as a test to enter the online pharmacy sales, but eventually bought the drugstore in Walgreen in 2011. After com was diluted, Walgreen closed the drugstore last year. After com still retains its domain name, but now Amazon can easily buy it.

亚马逊要进军网上药店:医药电商是块大蛋糕

Medical logistics services began to optimize

In fact, over the years, Amazon has gradually rolled out in the medical field. It has already sold medical devices and provided over-the-counter drugs and other consumer product logistics services for Bartell Drugs. It launched its one-hour over-the-counter drug delivery service last November. Amazon Japan has already rolled out its pharmaceutical retail business, and has begun to sell Class I drugs (requires consultation with pharmacists), and cooperates with pharmaceutical chain operator Cocokara Fine Inc. Kaikai and Matsumotokiyoshi Matsumoto to conduct logistics service cooperation for cosmetics and other commodities. .

Driven by the lucrative benefits of pharmacies

亚马逊要进军网上药店:医药电商是块大蛋糕

2016 US Pharmacy Prescription Revenue Ranking

As can be seen from the above table, if Amazon can reach a market like Wal-Mart, which accounts for 5% of prescription income, it can increase the total income by 20 billion US dollars. Although occupying the market is not a one-day move, Amazon can start with the establishment of online over-the-counter drug services, and once it can overcome logistics and regulatory barriers, it can gradually expand to prescription drugs.

The advantage of 80 million major users

亚马逊要进军网上药店:医药电商是块大蛋糕

亚马逊要进军网上药店:医药电商是块大蛋糕

Amazon's major users in 2013-2017 are increasing year by year (unit: million)

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